Having a career page on your company website has many advantages that could directly benefit your organization. When searching for a job, coming across a solid career page is considered a valuable resource, agrees 64% of job seekers. The page will not only create a positive impact among your prospective employees but also make your clients understand your business effortlessly. The presence of such a page brings more value to your brand and builds trust in your clients.
Firstly, What’s a career page?
A Career page is part of your website where job openings are listed. It could be a single landing page, a microsite, or a hybrid page with details about your company, your values, why your employees love working with you, the skills expected from the new applicants, and what is in store for them.
For me, this information part is of utmost importance as it would help me tremendously to decide whether to ‘Apply’ for the job or not, and I am sure, this would be the deal-breaker for most job seekers too!
Now, let me take you through the importance of a career page on your website in detail.
1. Make Hiring Easy
With a career page on your website, you automatically cut out all the complex situations involved in a hiring process. You present the best version of yourself and let the job seekers find what is suitable for them and apply accordingly. There is no complicated process here and everything is transparent between you and the job seeker.
2. Tell Your Story to The Job Seekers, The Way You Want
Your site’s career page is the first place where your potential employees come in touch with you. Hence, it has to be extremely impressed with all the details they would like to know about you.
You can tell your story the way you want here, with all the important information. This page is the best place to present the most stunning version of your story!
3. Save Time and Money
Usually, when you are looking for hiring someone new, the organic process is to advertise through online portals or newspapers. However, these may cost you money and a lot of time in receiving applications. With a career page on your website, this process is made easy and applicants can reach you directly through your site.
4. Increase in Organic Web Traffic
When a job seeker is looking for a job, they usually get into the search engine and search for the industry and job title. If you have a career page with SEO-friendly titles and keywords, it will only increase the web traffic to your site organically and keep you on top of the search results.
5. Indirectly Boost your Business
From a client’s point of view, if an organization has an active career page, it means the business is steadily growing and it wouldn’t be a bad idea to associate with them. Their trust increases and they are ready to do business with organizations they have faith in. This only helps in the growth of your organization!
6. Engage Visitors
Once you ensure that your career page has engaging content, it will automatically serve as the best platform to engage visitors. Your story will be well explained without putting in extra effort and you will have smooth hiring as well.
7. Improve Brand Image
The best talents in the industry most likely will have their job preferences set right. When they land on your career page they find your brand reliable, resulting in the retention of the site visitor. This also means you get to hire the right people for your organization at no extra cost.
8. Track Visitors to Your Career Pages
Since the career page is built into your organization’s website, visitor statistics can be easily tracked including demographics, locations, engagement data, and so on. These metrics will help you in customizing your website for your audience.
9. Your HR will Thank You Immensely
With a career page on your website, the life of your HR is made easy! Otherwise, they will have to go into multiple online and offline portals, respond to umpteen inquiries, and spend a lot of time on emails and phone calls. A career page will help you procure as many potential candidates as possible and also allow you to choose the best among the lot.
10. Future Possibilities
Sometimes people will randomly land on your career page, and check out your entire website without an intention to seek jobs. However, with an excellent career page, you can bring them back to your website, when they are actually looking for a job!
11. Build A Great Organization with the Career Page
By now, you might have understood that a career page can help you hire the best candidates in the industry for your organization, and help you build it slow and steady. With a simple plugin like WP Job Openings, you can create a career page on your website at a reasonable cost. The tool allows you to list jobs on your website and manage it easily from your dashboard.
An efficient career page will be easy to find, have all the details of the organization, have jobs listed seamlessly, and help job seekers make wise decisions. It improves your relationship with your clients and also brings in excellent talents to your organization. Together, you can build your business and take it to greater heights.